PROFESSIONAL EXPERIENCE
ApartmentTherapy.com & TheKitchn.com February 2016-present
Defines and manages the video strategy for our core brands, to drive user engagement, increase monetization and branded content and expand distribution opportunities.
General Manager, Digital Video
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Oversees a mobile-first, social-first, multi-platform slate of editorial video programming across our sites, Facebook (and Fb Live), Instagram and Snapchat, to grow and develop our audience.
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Works closely with the programmatic and direct sales team to increase video revenue through monetization and distribution.
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Responsible for branded video content across all platforms that delivers on metrics and exceeds client expectations.
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Manages the video product by working directly with in-house developers to ensure on-site video optimization is met along with providing a first-class viewer experience.
Meredith Corporation, National Brands July 2013-February 2016
Responsible for digital video strategy across nine brands: Better Homes & Gardens, Shape, Parents, Fitness, Family Circle, EatingWell, Everyday with Rachel Ray, recipe.com and divinecaroline.com
Executive Producer, Digital Video
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Responsible for the video programming and production of 1200 digital videos annually. Implemented and oversees a multi-platform video strategy including YouTube, Instagram, Facebook, Twitter, Periscope for each brand.
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Built and manages a team of five videographers and 15+ freelance producers, writers, graphic designers, editors, shooters, researchers and production companies.
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Works closely with editorial teams to develop and execute high-quality, original series and shareable, click-worthy content that is on-brand and SEO-optimized to drive views to all platforms.
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Partners with sales and branded content team on a variety of projects for clients including Kellogg's, Netflix and Walmart.
Huffington Post & AOL May 2011-July 2013
Shot, produced and edited over 300 original videos (40 new series) for Aol and HuffPost verticals.
Supervising Producer, Shooter & Editor
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Responsible for all aspects of production on original series: managing field producers, working with A-list talent, hiring freelancers, scripting and maintaining budgets.
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Developed series ideas with homepage team to drive UVs across verticals.
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Notable Series: Serving Innovation (2.3 million UVs per ep/ Aol Original), The 100+ Club, Inside Look, School of Thought (1.2 million UVs per ep), Money & Happiness
NBC News, Peacock Productions April 2008-May 2011
Coordinated and managed production on docu-series and specials: wrote scripts, conducted field interviews, sourced experts, managed APs, licensed assets, pitched/developed series.
Producer, Shooter & Editor
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Developed series ideas with homepage team to drive UVs across verticals.
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The Weather Channel, Vortex 2: Target Tornado (1 hour special)
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A&E, Intervention: Compulsive Gambling (series,1 episode)
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The Weather Channel, Storm Riders (series, 7 episodes, including pilot)
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MSNBC, Born in the Wrong Body (series, 3 episodes – Associate Producer)
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Discovery Channel, Killing Bin Laden (1 hour special – Associate Producer)
Lightworks Producing Group June 2004-April 2008
Produced short-form field pieces, managed ten field producers, developed segment ideas.
Supervising Producer & Field Producer
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Hallmark Channel, New Morning (series, 160 episodes) – daily, morning show
Additional Experience
Production assistant for MTV's The Real World, New Line Cinema, Miramax, BBC London, Tribeca Films, Noggin, ABC News and NBC's Dateline.
ACHIEVEMENTS
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Producers Guild of America, New Media Council, member
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NBC NEWS: Peacock Feather, Bottom Line Innovation Award
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BBC (London): selected and participated in 4-month professional training and development program
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HBO: Ticket to Ride, short film distributed by HBO
EDUCATION
NEW YORK UNIVERSITY, Tisch School of the Arts, B.F.A., 2004,
University Honors Scholar
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Film & Television Production (Major), English and Producing (Double minors)
Miss Porter’s School, 2000