ANNIE LENNON CARROLL, p.g.a.

PROFESSIONAL EXPERIENCE

 

ApartmentTherapy.com & TheKitchn.com February 2016-present

Defines and manages the video strategy for our core brands, to drive user engagement, increase monetization and branded content  and expand distribution opportunities.

 

  General Manager, Digital Video

• Oversees a mobile-first, social-first, multi-platform slate of editorial video programming across our sites, Facebook (and Fb Live), Instagram and Snapchat, to grow and develop our audience.

• Works closely with the programmatic and direct sales team to increase video revenue through monetization and distribution.

• Responsible for branded video content across all platforms that delivers on metrics and exceeds client expectations.

• Manages the video product by working directly with in-house developers to ensure on-site video optimization is met along with providing a first-class viewer experience. 

 

Meredith Corporation, National Brands  July 2013-February 2016

Responsible for digital video strategy across nine brands: Better Homes & Gardens, Shape, Parents, Fitness, Family Circle, EatingWell, Everyday with Rachel Ray, recipe.com and divinecaroline.com

 

  Executive Producer, Digital Video

• 2016 Webby-Nominated Executive Producer, Arrange My Space

• Responsible for the video programming and production of 1200 digital videos annually. Implemented and oversees a multi-platform video strategy including YouTube, Instagram, Facebook, Twitter, Periscope for each brand.   

• Built and manages a team of five videographers and 15+ freelance producers, writers, graphic designers, editors, shooters, researchers and production companies. 

• Works closely with editorial teams to develop and execute high-quality, original series and shareable, click-worthy content that is on-brand and SEO-optimized to drive views to all platforms.  

• Partners with sales and branded content team on a variety of projects for clients including Kellogg's, Netflix and Walmart. 

 

Huffington Post & AOL  May 2011-July 2013

Shot, produced and edited over 300 original videos (40 new series) for Aol and HuffPost verticals.

 

  Supervising Producer, Shooter & Editor

• Responsible for all aspects of production on original series: managing field producers, working with A-list talent, hiring freelancers, scripting and maintaining budgets.

• Developed series ideas with homepage team to drive UVs across verticals. 

• Notable Series: Serving Innovation (2.3 million UVs per ep/ Aol Original), The 100+ Club, Inside Look, School of Thought (1.2 million UVs per ep), Money & Happiness

 

NBC News, Peacock Productions  April 2008-May 2011

Coordinated and managed production on docu-series and specials: wrote scripts, conducted field interviews, sourced experts, managed APs, licensed assets, pitched/developed series.

 

 Producer, Shooter & Editor

• Developed series ideas with homepage team to drive UVs across verticals. 

• The Weather Channel, Vortex 2: Target Tornado (1 hour special)

• A&E, Intervention: Compulsive Gambling (series,1 episode)

• The Weather Channel, Storm Riders (series, 7 episodes, including pilot)

• MSNBC, Born in the Wrong Body (series, 3 episodes – Associate Producer)

• Discovery Channel, Killing Bin Laden (1 hour special – Associate Producer)

 

Lightworks Producing Group June 2004-April 2008

Produced short-form field pieces, managed ten field producers, developed segment ideas.

 

 Supervising Producer & Field Producer

•  Hallmark Channel, New Morning (series, 160 episodes) – daily, morning show

 

Additional Experience

Production assistant for MTV's The Real World, New Line Cinema, Miramax, BBC London, Tribeca Films, Noggin, ABC News and NBC's Dateline.

 

ACHIEVEMENTS​

• 2016 Webby-Nominated Executive Producer, Arrange My Space

• Producers Guild of America, New Media Council, member

• NBC NEWS: Peacock Feather, Bottom Line Innovation Award

• BBC (London): selected and participated in 4-month professional training and development program

• HBO: Ticket to Ride, short film distributed by HBO

 

EDUCATION

NEW YORK UNIVERSITY, Tisch School of the Arts, B.F.A., 2004,

University Honors Scholar

• Film & Television Production (Major), English and Producing (Double minors)

Miss Porter’s School, 2000